Graphic and Web Design Portfolio
I collaborated with my co-worker to design concepts and sample layouts of hats for an exclusive collection, ultimately exposing a new audience to the Maison dé Bouchard brand. Mockups were presented to the New Era rep, and necessary changes were made to satisfy the brand guidelines. We finalized designs in a timely manner to ensure efficient production of the hats.
Photos that I captured and edited in Photoshop and Camera Raw to create intriguing Valentine’s Day posts for social media.
Throughout my final semester I collaborated online in a team with marketing and developer students to create a functioning eCommerce website of personal grooming products targeted towards families.
I contributed by making a branding guide, site wireframes in Adobe XD, and mocking up product images that delivered on the brand experience.
Credit to Peyton Hager for marketing and to web developers Collin Reinemann and Charles Rechtfertig.
In my Publication Design class, I created a unique 20-page print-ready magazine, as well as an interactive digital ePublication version in InDesign. The creative process involved compiling necessary content and applying strong layout and typographic choices. Additionally, I manipulated existing product images and assets in Photoshop to create multiple full-page ads.
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Using Illustrator and Photoshop, I optimized and made use of digital assets to assemble a vector logo that remained consistent with the client’s existing custom-made sign.
One of my first tasks for my internship at Lakeshore Screen Printing was creating a track shirt design for Urban Middle School in Sheboygan. I was really nervous and came up with three designs in a little over an hour, but they ended up choosing one of my designs to use on their actual T-Shirts.
For my Publication Design class, I produced a print-ready gatefold brochure for Spencer Lake Summer Camp using their existing logo, relevant images (including some that I took), and information about the camp.
I envisioned Lost Coast as a beach/spa resort located in a secluded area, hence the name. When choosing colors for Lost Coast, I used different tints, tones, and shades of blue because I felt they had the strongest nautical appearance when used together. The materials for this project were created in InDesign using consistent layouts and styles throughout all four materials: a flyer, letterhead, rack card, and business card. Additionally, I designed the logos for the brand in Illustrator.
For my final project in my Illustrator class, I designed a digital version of the house from American Horror Story: Roanoke. I found this season of the horror series to be pretty eerie, which I reflected in my project. My main goals for this project were to challenge myself and to demonstrate what I am capable of creating in Adobe Illustrator.
For my final project in my Photoshop class, I made a poster for the 2018 movie A Star Is Born. I envisioned a retro styled poster for this movie, something plain but still attention grabbing. For me, this was the two characters, Lady Gaga and Bradley Cooper in the middle of the poster with a star behind them and the movie’s title in bold styled text above them at the top of the poster.
